Product leader, designer & founder.
I help teams decide what to build and why. Currently CEO of Waxly.
Selected work
Built a vinyl marketplace from scratch.
Raised £150,000, hired and led a team of four, and took the product from idea to reality on both app stores and web with 500 users onboarded.
Working with constraints
Led the product function through a transformation programme at a legacy fintech.
Case study title goes here
One sentence: the problem, and what changed because you were there. Replace this.
About
I've spent seven years in product — first designing it, then owning it. I started at General Assembly, spent time at Ford and Cultivo, then went deep on fintech and edtech at Blackbullion and Caxton, where I led the product function through a transformation programme in a legacy environment.
In 2025 I founded Waxly, a vinyl marketplace built around discovery. I raised the money, set the roadmap, and run a team of four. This has brought me much closer to a commercial understanding of product.
I studied History of Art at University, which has helped to inform my approach to design. I'm particularly interested in Aesthetic philosophy. I'm based in Walthamstow, London.