Simplifying registration to convert more users

The product choice screen stopped everyone. Users either skipped it or spent minutes trying to decode it.

Small input details created dead ends. A red strength meter on strong passwords, a date picker that fought you, an address field that loaded above where you were looking, and no error states to explain any of it.

The verification screen read as a failure. People created second accounts rather than upload a document.

Cut the product choice screen down to the job people came to do.

Fixed the inputs. Green meter for strong passwords, a plain date field, address results below the postcode, error states everywhere.

Rewrote verification as a next step, not an error.